Vintage Grand Cru
Vintage Grand Cru is an online wine merchant based in Hong Kong.
We weren’t sure how to start on this logo as every kind of wine and
wine related logo has been done a million times. This was going to
be challenging and we wanted to do something unique and different.
During our research we stumbled upon an article about food symbolism
during Chinese New Year Celebrations. There was no symbolism for
wine but we did find the symbolism of grapes:
SYMBOLISM OF GRAPES
We found this interesting and started looking at other things with
the same or similar symbolism. We found and liked the:
SYMBOLISM OF DEER
wealth, long life
It was exciting to us to think of the deer being a logo for a wine
merchant instead of the typical wine glass, wine bottle, vine, grape
or vineyard logos. It was something new and fresh and quirky.