Vintage Grand Cru

Vintage Grand Cru is an online wine merchant based in Hong Kong. 
We weren’t sure how to start on this logo as every kind of wine and 
wine related logo has been done a million times. This was going to 
be challenging and we wanted to do something unique and different. 
During our research we stumbled upon an article about food symbolism 
during Chinese New Year Celebrations. There was no symbolism for 
wine but we did find the symbolism of grapes:

SYMBOLISM OF GRAPES
wealth, abundance

We found this interesting and started looking at other things with 
the same or similar symbolism.  We found and liked the:

SYMBOLISM OF DEER
wealth, long life

It was exciting to us to think of the deer being a logo for a wine 
merchant instead of the typical wine glass, wine bottle, vine, grape 
or vineyard logos. It was something new and fresh and quirky.

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